Blog
Notes From Inside a Startup Design Studio
What we've learned scoping, designing, and handing off early-stage products — written for the founders who have to make these calls.
Featured
The MVP Scope Trap: Why Your First Build is Always 40% Too Big
Every founder we talk to has a feature list. Almost none of them have a first version. Here's the cut we make on every discovery call — and the four questions that make it painless.
Product Designed
12 July 2026
7 min read
10–18 days · From $3,800
More Blog
Recent articles
Six of the products we've designed end to end — from healthcare queues and EV charging fleets to file sharing and shared household budgets.
Design Ops
What a Developer-ready Figma File Actually Contains
"Here's the Figma" is not a handoff. A file your team can build from without a single clarifying message has seven specific things in it. We list all of them.
Product Designed
28 August 2026
6 min read
How We Work
Where We Let AI into Our Design Process and Where We Don't
AI compressed our research and first-draft phases from days to hours. It has not touched a single decision that matters. Here's exactly where the line sits, and why we drew it there.
Product Designed
09 July 2026
8 min read
How We Work
Where We Let AI into Our Design Process and Where We Don't
AI compressed our research and first-draft phases from days to hours. It has not touched a single decision that matters. Here's exactly where the line sits, and why we drew it there.
Product Designed
09 June 2026
9 min read